BAB is rooted in research - and common sense.

Scare tactics and statistics are not enough to sway students’ beliefs. There may be a bigger factor - social norms.

See the research here. 

This confirms what many of us have already known - the easiest thing to do with alcohol is what our friends are doing. For Greeks, this can be a massive problem - but also the start of a solution.

We dig into three specifics to shift your group’s culture:

1 — Goals

Phrases like “I’m blacking out tonight” and “Let’s get hammered,” dominate pregames across America. While we love rallying the troops, we’ve got some alternate ways of doing so.

2 — Choices

Many college students choose to drink. However, even more, have been chirped for not drinking the “right” amount. Often that leads to getting drunk to prove the haters wrong. We’ve got a new way of looking at freedom that will transform your nights out.

3 — Outcomes

Alcohol is easy to blame for any mistake. But those mistakes have real consequences. We’ve all seen those burn our friends (if not ourselves). Our method will give you more control over your nights, and support your friends who need it.

“BAB would not exist, without students wanting it, engaging with it, and asking for change.”

The BAB Difference

Our approach has fans and critics. One thing everyone can agree on: BAB is different.

Three big reasons why our education disrupts the norm…

Who It’s For:

We put students first, and our young adult team embraces this. Our current social scene is similar - formals became weddings, and darties are now happy hours. We do this outside of our 9-5s because we believe in the impact.

How it’s Taught:

Your members are busy and distracted. They need to be hooked before they can be helped. Our approach blends storytelling, improv, and memes into a lively experience.

What it’s Called:

Our title is provocative. Most students love it, and any questions bring healthy debate. This allows behavior change to happen long after the presentation.